The Ficke Family has been ranching and running a livestock operation in Pleasant Dale, Nebraska since 1888.
Today, Del Ficke and the Ficke Cattle Company are role models for successful, holistically-managed, independently owned, profitable rural producers.
On this week’s RANCHCAST with host Lem Lewis, Del shares his disruptive techniques for making ranching and farming both more profitable and more satisfying. Better still, Del is showing rural producers how to manage their land so that their children and grandchildren will be incentivized to stay at home or return there.
As Del travels the country, speaking to groups and working one-on-one with producers, Del often encounters those ranchers and farmers who think his ideas are crazy. At first.
But when they hear Del out and see what he’s been able to accomplish on his own ranch and for his consulting clients, Del’s stature quickly transforms from: lunatic to genius.
Photo: Del Ficke, Ficke Cattle Company
Interview Conducted: February 15, 2017
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Paul Francis is best known as the inventor of a technology that allows orbiting astronauts on the International Space Station to stay fit in the weightless environment. His resistive exercise device has been used by more than 50 space travelers.
Here on Mother Earth, Paul's inventions are at the core of the Bowflex Revolution home gym ($200 million in sales), and the DoubleFlex Portable Gym, which has been featured on QVC, HSN, and is now sold nationwide in Brookstone retail stores.
Ever chance Paul gets, however, the founder and CEO of OYO Fitness, jumps in his SUV and heads to his BlackHat Ranch, located in Northeastern Kansas, about an hour outside of Kansas City.
Anyone who thinks today's ranchers fit a particular stereotype, will enjoy my interview with Paul, who has made ranching part of his DNA, even though he came to the lifestyle late in life.
Paul has invented many things. But his greatest invention - and the one that gives him the most pleasure in life -- is actually a reinvention: taking a city kid and transforming him into a full-blooded, All-American Rancher.